14th March 2011 – Tortola, British Virgin Islands (BVI) —If sailing is your game, you’ve seen Mount Gay’s iconic, red regatta hats. Since 1987, these distinctive baseball caps have come to represent far more than just a stylish sunshade—they’ve become an internationally recognized symbol of competitive sailing, each custom embroidered with the name and year of a particular Mount Gay-sponsored event. But unlike mainstream fashion trends, Mount Gay hats are earned, not purchased. “The brand has never sold a red cap and it never will!” said Mount Gay’s Raphaël Grisoni. “There is no other way to get one than to sail in the regatta. They have become a sign of recognition among real sailors.”