WHY SPONSOR?
A world-class event on the water, ashore, and online
About the BVI Spring Regatta
An internationally renowned sailing regatta attended by sailors from all over the world — the regatta for all, competitive and fun-loving alike.
The famous Regatta Village delivers free live entertainment and a culturally immersed festival every evening. We enjoy a diverse audience of more than 4,000 — residents, sailors, spectators and visitors.
Renowned Caribbean warmth and famous parties, professionally delivered for over 50 years.
How we deliver visibility
Brand visibility within a highly anticipated, stable annual event in the Regatta Village.
Even for an international professional event, we retain unique flexibility for your brand to find creative ways to deliver visibility.
A professional media team delivers social and press all year, peaking during the regatta — your brand rides an expert PR cycle across web, email and local and international media.
Creative Opportunities
A unique opportunity for flexibility and creativity to raise the profile of your brand.
Tailor-made offerings to suit your brand.
Let's talk about ways to promote your brand in creative ways.
CORE PACKAGES
Two ways to get your brand on the water and in the village
Start with a village presence and year-round media, then step up to own a whole race day.
ENTRY SPONSORSHIP
$6,500
Regatta Space + Annual Media Package
REGATTA SPACE
- Village access and visibility — a 10x10 branded space, plus two flags
- Promotional materials and/or a branded item in skipper's bags
- Run approved activations in your tent across all four days.
- Professional photo and video coverage of your presence
ANNUAL MARKETING PACKAGE
- Village access and visibility — a 10x10 branded space, plus two flags
- Promotional materials and/or a branded item in skipper's bags
- Run approved activations in your tent across all four days.
- Professional photo and video coverage of your presence
OWN A RACE DAY
$20,000
Everything in Entry and much more
ON-WATER VISIBILITY
- Increase capacity for activations and visibility
- One choice of race course rights: flags, stickers, banners, branded markers
- Your brand captured in racing, sailing, and action imagery on the water
ALL-DAY VILLAGE VISIBILITY
- Entertainment branded and guided by your team (within band allocation)
- Own the stage for awards and presentations in the evening
- Choose a memorable award series featured in daily highlights with your logo
PREMIUM & CUSTOM SPOTS
Looking for more visibility?
Sponsor one of the premium spots in the Regatta - or create your own.
+ $5K · set-up costs
Daily Racing Highlights
Sponsor daily highlights with increased visibility on our daily distribution, or co-sponsor media delivery and screens displaying results, videos and photos through the day.
PREMIUM & CUSTOM SPOTS
Looking for more visibility?
Sponsor one of the premium spots in the Regatta - or create your own.
+ $15K · markers, charts & race info
Regatta Race Course
Maximise on-water visibility with logo'd race markers and charts of your own named course. A prime spot that also includes evening entertainment and awards.
+ $5.5K · branded merchandise
One Design Race Course
One-design class racing on a special circuit with branded markers and charts of your named course. Access to niche clients — with a possible IC24 series extending to St Thomas.
+ $5.5K · awards & entertainment
Brand, Band & Awards
Make one evening yours. Shape the branded entertainment and own the stage for awards and presentations — choose a memorable award series featured in daily highlights.
PREMIUM & CUSTOM SPOTS
Looking for more visibility?
Sponsor one of the premium spots in the Regatta - or create your own.
+ $15K · markers, charts & race info
Regatta Race Course
Maximise on-water visibility with logo'd race markers and charts of your own named course. A prime spot that also includes evening entertainment and awards.
+ $5.5K · branded merchandise
One Design Race Course
One-design class racing on a special circuit with branded markers and charts of your named course. Access to niche clients — with a possible IC24 series extending to St Thomas.
+ $5.5K · awards & entertainment
Brand, Band & Awards
Make one evening yours. Shape the branded entertainment and own the stage for awards and presentations — choose a memorable award series featured in daily highlights.
+ $10K · competitions, games & tastings
Brand Family Festival
Own the Family Festival — Crafternoon, art, live music, treasure hunts, tastings and a battle of the bands. A fun family day and a festival-style gap in the sponsorship space.
+ $5K · branded merchandise
Sustainability
Build a sustainable strategy alongside the BVISR pledge — seamless recycling, reusable wares, a solar-powered village, with your brand on creative solutions to waste on the water.
+ $5K · branded merchandise
Lay Day Activities
Sponsor the Lay Day races with the Royal BVI Yacht Club — youth sailing and foiling. A great opportunity to brand kids' sailing kit, or race shirts and towels for all racers.
OUR RESULTS
A brand-visibility engine that runs all year
Website — a year-round platform, peaking at the regatta
bvispringregatta.org attracted 36,039 active users over the 12 months to 30 April 2026 — steady all year, spiking dramatically during race week, where sponsor brands earn maximum exposure.
Email shows total campaign click-throughs to the site — measured separately from the session channels above.
| Home | 98,168 |
| Charter options | 51,147 |
| Schedule of events | 42,208 |
| News | 24,928 |
| Notice of race | 18,162 |
Source: site analytics export, 1 May 2025 – 30 April 2026. The ten busiest days of the year all fell within the regatta fortnight.
Email campaigns — an engaged, loyal audience
Seven campaigns sent across nine days (23–31 March 2026) covering the lead-up to and running of the 53rd BVI Spring Regatta.
| Campaign | Sends | Open | Click | Clicks |
|---|---|---|---|---|
| Update 4 · Preview | 1,867 | 44.2% | 6.0% | 104 |
| Update 5 · Scrub Island | 1,869 | 44.7% | 7.9% | 136 |
| Update 6 · Round Tortola ★ | 1,875 | 45.2% | 10.0% | 174 |
| Update 7 · Lay Day | 1,875 | 44.1% | 3.9% | 68 |
| Update 8 · Mount Gay Race Day | 1,875 | 42.2% | 6.8% | 119 |
| Update 9 · Day 2 ★ | 1,877 | 45.5% | 9.1% | 159 |
| Update 10 · Day 3 | 1,880 | 42.1% | 7.4% | 130 |
Best open rate: Update 9 (Day 2) 45.5%. Best click rate: Update 6 (Round Tortola) 10.0%.
Meta advertising — reaching the BVI audience
A tightly targeted campaign across Facebook, Instagram, and Audience Network ran 20–29 March 2026, driving visitors to the regatta village.
Mar 20–22
Mar 23–26
Mar 23–26
Mar 27–29
Mar 27–28
| Ad set | Spend | Reach | Clicks |
|---|---|---|---|
| Image · Mar 20–22 | $53.16 | 21,237 | 366 |
| Carousel · Mar 23–26 ★ | $57.80 | 20,203 | 727 |
| Video · Mar 23–26 | $23.86 | 15,970 | 77 |
| Carousel · Mar 27–29 | $39.09 | 18,502 | 204 |
| Video · Mar 27–28 | $13.44 | 14,605 | 47 |
| Total | $187.35 | 90,517 | 1,421 |
Campaign 26BVISR · targeting British Virgin Islands, ages 18–65. Video formats led on reach efficiency while carousel drove the majority of link clicks.
Put your brand at the centre of the Caribbean's hottest week of racing
From a $6,500 entry sponsorship to owning a race day, a premium course or the whole family festival — we'll tailor visibility across the village, the water, our media and your inbox.
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