Sponsorship Opportunities

The largest sporting event in the British Virgin Islands and the second biggest regatta in the Caribbean — put your brand at the heart of it.

WHY SPONSOR?

A world-class event on the water, ashore, and online

About the BVI Spring Regatta

An internationally renowned sailing regatta attended by sailors from all over the world — the regatta for all, competitive and fun-loving alike.

The famous Regatta Village delivers free live entertainment and a culturally immersed festival every evening. We enjoy a diverse audience of more than 4,000 — residents, sailors, spectators and visitors.

Renowned Caribbean warmth and famous parties, professionally delivered for over 50 years.

How we deliver visibility

Brand visibility within a highly anticipated, stable annual event in the Regatta Village.

Even for an international professional event, we retain unique flexibility for your brand to find creative ways to deliver visibility.

A professional media team delivers social and press all year, peaking during the regatta — your brand rides an expert PR cycle across web, email and local and international media.

Creative Opportunities

A unique opportunity for flexibility and creativity to raise the profile of your brand.

Tailor-made offerings to suit your brand.

Let's talk about ways to promote your brand in creative ways.

CORE PACKAGES

Two ways to get your brand on the water and in the village

Start with a village presence and year-round media, then step up to own a whole race day.

Entry Sponsorship $6,500 Regatta Space + Annual Media Package.

Regatta Space

  • ›Village access and visibility — a 10×10 branded space, plus 2 flags
  • ›Promotional materials and/or a branded item in skippers’ bags
  • ›Run approved activations in your tent across all 4 days
  • ›Professional photo and video coverage of your presence

Annual Marketing Package

  • ›Logo throughout our marketing — social channels, website and email strategy
  • ›Mention in PR material and news releases to local, regional and international media
  • ›Permission to use the BVI Spring Regatta logo for marketing
Own a Race Day $20,000 Everything in Entry — and much more.

On-Water Visibility

  • ›Increased capacity for activations and visibility
  • ›One choice of race-course rights — flags, stickers, banners, branded markers
  • ›Your brand captured in racing, sailing and action imagery on the water

All-Day Village Visibility

  • ›Entertainment branded and guided by your team (within band allocation)
  • ›Own the stage for awards and presentations in the evening
  • ›Choose a memorable award series, featured in daily highlights with your logo
BVISR2026_Regatta Day 3_AA-1092-1600px
Premium & Custom Spots

Looking for more visibility?

Sponsor one of the premium spots in the regatta — or create your own.

+ $15K · markers, charts & race info

Regatta Race Course

Maximise on-water visibility with logo'd race markers and charts of your own named course. A prime spot that also includes evening entertainment and awards.

+ $5.5K · branded merchandise

One Design Race Course

One-design class racing on a special circuit with branded markers and charts of your named course. Access to niche clients — with a possible IC24 series extending to St Thomas.

+ $5.5K · awards & entertainment

Brand, Band & Awards

Make one evening yours. Shape the branded entertainment and own the stage for awards and presentations — choose a memorable award series featured in daily highlights.

+ $10K · competitions, games & tastings

Brand Family Festival

Own the Family Festival — Crafternoon, art, live music, treasure hunts, tastings and a battle of the bands. A fun family day and a festival-style gap in the sponsorship space.

+ $5K · branded merchandise

Sustainability

Build a sustainable strategy alongside the BVISR pledge — seamless recycling, reusable wares, a solar-powered village, with your brand on creative solutions to waste on the water.

+ $5K · branded merchandise

Lay Day Activities

Sponsor the Lay Day races with the Royal BVI Yacht Club — youth sailing and foiling. A great opportunity to brand kids' sailing kit, or race shirts and towels for all racers.

+ $5K · set-up costs

Daily Racing Highlights

Sponsor daily highlights with increased visibility on our daily distribution, or co-sponsor media delivery and screens displaying results, videos and photos through the day.

Create your own

Tailor-made

Prefer something bespoke? We keep the flexibility to build a creative package around your brand's goals.

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OUR RESULTS

A brand-visibility engine that runs all year

Website — a year-round platform, peaking at the regatta

bvispringregatta.org attracted 36,039 active users over the 12 months to 30 April 2026 — steady all year, spiking dramatically during race week, where sponsor brands earn maximum exposure.

36,039
Active users (May 2025 – Apr 2026)
882
Peak day — Sun 29 Mar 2026 (finals)
5×
Race-month traffic vs rest of year (383 vs 72/day)
37,300+
Sessions · led by Direct & Organic Search
Where visitors come from (sessions)
Direct20,021
Organic Search14,860
Referral1,365
Organic Social1,204
Paid Social (Meta ads)1,049
Email (7 campaigns)1,188

Email shows total campaign click-throughs to the site — measured separately from the session channels above.

Most-viewed pages (organic search impressions)
Home98,168
Charter options51,147
Schedule of events42,208
News24,928
Notice of race18,162
Traffic link ← advertising & email: The site is the destination for both channels. Meta ads register as Paid Social (1,049 sessions), while the email campaigns drove readers to the very news and gallery pages that top the analytics during race week — connecting spend and sends directly to on-site visibility for sponsors. Search demand is strong too: "bvi spring regatta 2026" alone drew 2,376 organic clicks.

Source: site analytics export, 1 May 2025 – 30 April 2026. The ten busiest days of the year all fell within the regatta fortnight.

Organic Social Media

These are organic social results — earned reach across our own Instagram and Facebook channels, not paid advertising. A professional media team posts through the year and hits peak output during race week, so a sponsor's brand rides a genuine, engaged following: reels alone drew over 1.86M plays and roughly 100K likes, and engagement ran 3–4% above the platform average across every channel.

1.8M
Instagram impressions · 486K on Facebook
1.6M
Users · 190K organic reach · 1.86M reel plays
117K
Instagram engagements · 30K on Facebook
35
Instagram reels · 114K+ interactions · ~100K likes
24K
Average post reach on Facebook
10K
Reactions · 3–4% above platform average across channels

Email campaigns — an engaged, loyal audience

Seven campaigns sent across nine days (23–31 March 2026) covering the lead-up to and running of the 53rd BVI Spring Regatta.

~1,880
Subscribers per send
44.0%
Average open rate (42.1–45.5%)
7.3%
Average click rate (peak 10.0%)
1,188
Total clicks across 7 campaigns
Click rate by campaign (%)
6.0
7.9
10.0
3.9
6.8
9.1
7.4
U4
U5
U6
U7
U8
U9
U10
Campaign Sends Open Click Clicks
Update 4 · Preview1,86744.2%6.0%104
Update 5 · Scrub Island1,86944.7%7.9%136
Update 6 · Round Tortola ★1,87545.2%10.0%174
Update 7 · Lay Day1,87544.1%3.9%68
Update 8 · Mount Gay Race Day1,87542.2%6.8%119
Update 9 · Day 2 ★1,87745.5%9.1%159
Update 10 · Day 31,88042.1%7.4%130
Traffic link → the website: Nearly every top link drove readers to bvispringregatta.org articles and galleries. The single top link was the Day 2 race-committee article (113 clicks), then the Round Tortola report and Day 3 wrap-up. Site analytics confirm these same articles among the most-viewed pages during the event.

Best open rate: Update 9 (Day 2) 45.5%. Best click rate: Update 6 (Round Tortola) 10.0%.

Meta advertising — reaching the BVI audience

A tightly targeted campaign across Facebook, Instagram, and Audience Network ran 20–29 March 2026, driving visitors to the regatta village.

90,517
Unique people reached in the BVI
200,913
Impressions · 2.22× avg frequency
$187.35
Total spend · $2.07 blended cost per reach
1,421
Link clicks to the site · $0.13 blended CPC
Link clicks by ad set
366
727
77
204
47
Image
Mar 20–22
Carousel
Mar 23–26
Video
Mar 23–26
Carousel
Mar 27–29
Video
Mar 27–28
Ad set Spend Reach Clicks
Image · Mar 20–22$53.1621,237366
Carousel · Mar 23–26 ★$57.8020,203727
Video · Mar 23–26$23.8615,97077
Carousel · Mar 27–29$39.0918,502204
Video · Mar 27–28$13.4414,60547
Total$187.3590,5171,421
Traffic link → the website: The 1,421 paid clicks landed on the regatta site, the Carousel Mon–Thu set alone driving 727 at the lowest cost ($0.08 CPC). This shows up in site analytics as the Paid Social channel — 1,049 sessions.

Campaign 26BVISR · targeting British Virgin Islands, ages 18–65. Video formats led on reach efficiency while carousel drove the majority of link clicks.

Let's build your package

Put your brand at the centre of the Caribbean's hottest week of racing

From a $6,500 entry sponsorship to owning a race day, a premium course or the whole family festival — we'll tailor visibility across the village, the water, our media and your inbox.

Contact Us